| By Andrew Marzoni | | | In our media-saturated hellscape, every cause, candidate, and corporation is engaged in a hearts-and-minds campaign for your time, your attention, and your hard-earned dollars. Lucky, then, that The Baffler no. 44 confronts propagandistic institutions of all kinds. Andrew Marzoni offers a portrait of the kind of Christian cult that might appeal to a former draft-dodging, bra-burning Boomer, and Liz Franczak outlines the history of public relations, whose influence extends far beyond individual consumer choice and into the realm of politics and democracy. Speaking of spin, John Patrick Leary reviews the concerted effort to rebrand market capitalism with the help of that most meaningless corporate buzzword, "innovation." And Yasmin Nair studies the lucrative business of corporate wokeness, where a brand that has grown rich off the exploitation of third-world labor grows even richer from campaigns replete with vague progressive gestures. Meanwhile, in Canada, John Lorinc chronicles Sidewalk Labs' quest to turn one Toronto neighborhood into their own life-size Petri dish. | | | | By Liz Franczak In the formative days of public relations, elites imagined a "guided democracy." | | | | By John Patrick Leary How the busiest of buzzwords was enlisted in the capitalist cause. | | | | By Yasmin Nair Corporate wokeness is now big business. | | | | By John Lorinc Inside the great digital mis-engineering of the Toronto waterfront. | | | Thanks for reading the Baffler newsletter. If, by some chance, you'd prefer not to receive future updates, please . The Baffler Magazine 19 West 21st St, #1001 New York, NY, 10010 | | | | |
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